Everything we do is based on retail fashion-forward garments,” says Cody Murray,CEO. “Whether it’sretail, the music industry orlarge corporate companies, we take from what is going on in current trends.”
FINDING WHAT’S FRESH It’s no secret that many in the decorated apparel channel look to retail for fresh fashion trends…Then there are companies like Raw Talent (Ones to Watch No. 5). Don’t be fooled by its rural-sounding address in Bethlehem, Ga. Raw Talent is a leader in innovative printing designs and techniques, and with a 300% increase in piece volume for 2006 over 2005, and a 600% increase expected this year, it’s clear that the company’s avant-garde designs are catching on in the marketplace.“Our goal is to produce trends before they come into the retail sector,” says Cody Murray, CEO. “Regardless of the type of client, our artwork is always very fashion-forward. It’s what we push;it’s what we’re known for.We serve that niche and it drives our success.” But how does RawTalent come up with original
“We are the market. Everyone here is young and has a passion for art,design and fashion,”he adds. “We all bring to the table what we live. I was born and grew up in the fashion industry.”
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