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The Next Level
A business expansion case study
On a good day’s worth of production,Cody Murray and Corey Bramlett, president and vice president of custom apparel company Raw Talent Inc., Bethlehem, Ga., pull in what a majority of their peers earn in one salaried year. The 24-year-old co-founders conservatively forecast that Raw Talent — which is fresh out of the four-year window that constitutes a company’s start-up phase —will generate $4.5 million in revenue for 2007.With numbers this impressive,imagine how many pieces Raw Talent must ship out daily to see this kind of return. Clients and profits are growing exponentially,so the company recently adapted its facility size, equipment needs and staff count to accommodate for the influx of orders. It’shard to fathom that these entrepreneurs established RawTalent in 2002 in Bramlett’s bedroom with one computer, outsourcing all aspects of design and production. Five years and three relocations later,the company now produces 95% of all pieces in-house, thanks to two new eight-color Progressive Falcon automatic presses Murray and Bramlett brought to the floor in October 2006.